Netflix has joined the Virtual YouTubers (Vtuber) aim, unveiling a virtual streamer this week who will entertain a weekly program on the organization’s YouTube channel to expand its original anime series. The character is named N-ko Mei Kurono, and Netflix represents her as the organization’s “anime representative.” She also appears to be a “sheep-human lifeform.”
“Virtual YouTubers” are animated owners who often video blog on YouTube or stream on Twitch. Overall, these kinds work by an individual human, who will manage action capture software to transform themselves into a cartoony character on-screen. Some Virtual YouTubers have mainly become popular over the earlier year, including CodeMiko and Projekt Melody.
Netflix is utilizing the trend as a way to improve its developing interest in anime. The organization recently announced it intends to start 40 anime series in 2021, following a year in which “the amount of Anime viewed” on its service grown in the United States. Netflix is about to debut a unique anime from Flying Lotus; the latest Sailor Moon movie is developing to the service in June, and a Terminator anime is soon in the acts.
N-ko, the Virtual YouTubers, is played by a Netflix worker who operates on their anime lineup. Though her primary purpose is promoting Netflix series, she’s also trying to fit in with the rest of the Virtual YouTuber’s society and become a figure observers might need to see for herself.
“I love dancing, singing, and getting a massage,” N-ko responds, “but I don’t like writing kanji or everything that includes parts of fear.” She proposes to upload videos highlighting innovative shows, help with other Virtual YouTubers, and perhaps sing songs and do video game analysis, too.