Facebook needs to support users to make payments from all its platforms. To do so, Facebook’s CEO Zuckerberg has declared that the organization is preparing such innovations that will build monetization among its platforms, and Instagram will be the first one to get these characteristics. The features will operate to attach brands with influencers, and creators will act as the recommenders.
While speaking to Mark Zuckerberg, Adam Mosseri, head of Instagram, announced that he intends to push e-commerce through its platforms by starting creator shops during a live-streamed session.
The social media colossus intends to start an affiliate plan to support creators cut prices from the goods recommended to boost their purchases. It did not expose how much creators will get from this feature or when they will start.
“A increasing concern in the creator marketplace is revenue disparity, where best social media personalities often garner outsized profits, but shorter creators can fight to make a living.”, said Adam Mosseri. “The new marketplace to attach creators with brands will support more users with mid-sized followings make payment,” he added.
It appears that this feature motivates by TikTok, which had tested e-commerce features like live-streamed purchasing. Moreover, it is not the first characteristic that Facebook will copy from TikTok; previously, Instagram started a direct rival to TikTok, called Reels.