Google is one of the most renowned technology giants on the planet currently with pretty colossal profits. The search giant knows many people rely on its services for their daily activities, and this knowledge makes the company work harder every day to bring new and unique features to their audience. And this coming May, Google was expected to share another new feature; however, plans look different now.
Google expects to launch its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals this May; however, due to some undisclosed reasons, the company has moved the launch to mid-June this year. This delay in the launch will give the site owners a little more than a month to prepare for the update.
Though the update will initially launch in mid-June, according to the company, the full rollout of the update will not be in effect of full search rankings until August this year. The company gave this an example of when you are making food, you put in ingredients slowly and gradually and not at once to know the flavors are working out perfectly. The company is gradually rolling out this feature because it wants to monitor the update’s impact for any unexpected or unintended issues.
Once the initial services of the page experience rolled, the company says that sites should not expect drastic changes as page experience will be one of many factors taken into consideration when ranking web pages. In contrast, the rest of what we know about the Page Experience update remains the same as it relates to search results.
Another change is coming in the Google News as a part of the Page Experience update rollout, which will expand the usage of non-AMP content across news.google.com and the mobile apps. As a part of this update, Google will be removing AMP badges to indicate AMP content.
In another news related to this update is that a new Page Experience report is now available in Google Search Console, which will combine the Core Web Vitals report with other page experience like:
Mobile usability: In this, a URL should have no mobile usability errors to have a good quality status qualification.
Security issues: If a site has any security issue, all URLs will disqualify maintaining good quality and removing from a good status.
HTTPS usage: A page must be served over HTTPS to be eligible for Good page experience status.
Ad Experience: A site must not use distracting advertising techniques, interrupting, or otherwise not conducive to a good user experience. If a site is flagged as having a bad ad experience, all pages on the site are considered bad page experiences.
This page experience report based on evaluating the factors mentioned above will calculate the percentage of URLs on a website that offers a good experience. Apart from this, site owners will have the ability to use the report to dig into the components of page experience signal to gain additional insights on opportunities for improvement.
The search performance report in the search control also updated as a part of this update which will now have the ability to filter pages with a good page experience. This part of the update will help track how the pages with good experiences work compared to other pages on the same site.